UK: Organic edible flower grower can't keep up with demand

The edible flower food fad has become so popular that Mid Devon farmer Jan Billington – the UK's only organic edible flower grower – simply cannot keep up with demand.

Every day the Maddocks Farm Organics website gets around 700 hits, and no two days are ever the same. Last week Jan shipped a big order of edible flowers to none other than celebrity chef Jamie Oliver. That same week she also had a visit from children's channel CBeebies.

Among her many other claims to fame include being asked to provide flowers to put in cocktails for the star studded launch party of James Bond film Spectre.

Jan said: "We are delighted at the attention we've been getting, but I would not want to grow any bigger. I think the reason we are doing so well is we are very bespoke. We pack every box to order. It's all about quality and making sure the flowers are packed freshly and will be with the customer the next day. That's why we do as well as we do.

Admitting that they simply cannot keep up with the ever growing number of customer requests, especially after edible flowers featured in the last season of BBC TV's The Great British Bake Off, she said: "Every year demand has doubled. I don't think we're coping with demand but we're really trying hard. We're only a tiny farm; there's just the two of us who work on the farm with some summer student help."

Read more at Devon Live

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2019

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber