The Westbrook Group of Companies is undergoing significant changes to its operations, labour force and locations in response to major shifts in the Floral Industry.
"Our industry is changing significantly in response to new consumer buying patterns, including on-line buying, international trade issues and cost increases", said the Group Chair of the Board, PJ Vermeer.
Operational changes include growth in Vancouver, Montreal and Mississauga (Toronto) to support the Cut Flowers product segment.
The current Beamsville greenhouse locations will continue to grow and supply quality indoor plants supplying Canadian and USA wholesalers and Mass Market Retailers.
Current office and warehouse space will be consolidated in Beamsville resulting in some layoffs. "Unfortunately business decisions like this are hardest because they impact the personal lives of our people", said PJ Vermeer, Chair of the Board of the Westbrook Group.
Westbrook Systems, also located in Beamsville, Ontario whose core business is in greenhouse manufacturing, is experiencing strong growth and expansion and is not affected by the changes.
The Westbrook Group of Companies include 4 operating divisions. They are Westbrook Floral, Sierra Flower Trading/Savoir Fleur, Westbrook Greenhouses, and Westbrook Greenhouse Systems.
For more information:
Westbrook Floral
P.O. Box 99
Grimsby, ON Canada L3M 4G1
info@westbrookfloral.com
www.westbrookfloral.com
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