NL: 'Always Kalanchoë' is looking for collaboration with UK blogger Flowerona

The joint promotion 'Always Kalanchoë' has, together with famous UK blogger 'Flowerona' set up a contest for florists in the UK. The aim of the competition is to make English florists more acquainted with the possibilities of the blooming house plant Kalanchoë. This online competition has been set up in the context of House Plant of the month of July – Kalanchoë, in collaboration with Flower Office Holland.

UK blogger 'Flowerona'
Blogger Rona Wheeldon is one of the best-known bloggers in the UK in the field of flowers and plants. Under the name Flowerona she is very active on social media platforms with a large number of followers and fans on Instagram, Facebook, Twitter, Pinterest, Google+ and YouTube.

On July 1, English florists were called via social media to post their most beautiful images of blooming Kalanchoës on Instagram with the hashtag #UnderTheKalanchoeSpell no later than July 22, for a chance of winning Kalanchoës for a value of £ 300.

Always Kalanchoë
The succulent Kalanchoë is, in numbers, the most important house plant in Europe and perhaps also the most well-known plant. Highly appreciated for the enormous ease of use (Easy Care) and the rich colors and usage possibilities: for inside, but from 10 degrees Celsius also very suitable for outdoors (Kalanchoë Garden). More and more growers provide their varieties, especially those for outdoor use, with the recognizable label Kalanchoë Garden.

Joint approach of all Kalanchoë growers
The 'Always Kalanchoë' campaign is an initiative of the almost 25 growers (members of Royal FloraHolland) and the 5 breeders. Royal FloraHolland facilitates, LTO Glaskracht Nederland takes care of secretarial tasks and Sense marketing & more is responsible for project management of the campaign.

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