Flora MGB introduces 'Chimpy'

Clever label solution remains visible on plant

A label that is attached to the plant without a rubber band, stick or clip and that remains clearly visible through all weather conditions. These were some of the main requirements of Dutch packaging manufacturer Flora MGB when designing a new plant label. After some months of research they created a label that met all the requirements and named it 'Chimpy'. At the FlowerTrials, Account Manager Dannie Pilaet of Flora MGB presented this label for the first time.

Dannie Pilaet presenting the Chimpy label on an orchid at the FlowerTrials.

Design of label
Chimpy is a new kind of label as no rubber band, stick or clip are necessary when attaching it to the plant. "An incision on the upper side and on the bottom of the label enables one to attach it directly onto the stem of the plant or tree, which in turn makes it clearly visible. On top of that, after attaching it to the stem, it is very stable as it remains in place through all kinds of weather conditions", explains Pilaet.

"The 35x100mm is very suitable for orchids. 65x110mm labels are suitable for the majority of plants."

Not only the design, but also the material seems to differ from regular labels. "Chimpy labels are made of polypropylene instead of polystyrene, of which regular sticking labels are made of. Price-wise, it will become a more attractive option for the growers."

"We can manufacture any desired label size on request", says Pilaet.

Time to be accepted
Even though this label is an innovative solution with several benefits, Pilaet expects that it will take some time for the industry to accept it. "Many growers label their plants in a way they do for years. It is something that is being passed down generation through generation and we do not expect growers to change overnight. However, we notice that many growers are looking for innovative solutions and for this reason, we have high hopes for this label to become a success."

For more information:
Flora MBG
Dannie Pilaet
Email: d.pilaet@floramgb.nl

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