
Announcements
Vacancies
"Tweeting Growers"
Top 5 - yesterday
Top 5 - last week
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- "We are in the mood to expand our markets"
Top 5 - last month
- Dalat Hasfarm now major shareholder of Graff Young Plants in Denmark
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- Royal Flowers merges with The Elite Group
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
What are the next big challenges in the cut flowers industry?
Anat Moshas, VP for cut flowers sales, shares some of the key issues that were addressed during this week, and represents those major issues the industry is now facing.
High quality plant material production
The ability to manage global production sites under the same quality protocols on one hand, still being able to be agile enough to give tailor made solutions to customers on the other hand, is a must in the global industry. “This annual 'production and operation' week we hold, is one of the ways we use to make sure all knowledge is shared and discussed between our site managers”, says Nimrod Barnea, VP production and operation in Danziger.
Know your product
In the competitive and rapidly changing environment, the breeder's job does not end at bringing the best new variety. “Being in the field with the growers, getting real time feedback and leveraging this know-how into better quality flowers at the end, is the added value that is so important today. Our market managers, all have agro-technical backgrounds are spending weeks on the fields with their customers. Learning and sharing knowledge, and also bringing the feedback home, to our R&D for further developments”, says Moshes.
Accessible information and joint planning
“While nature is not always predicted, we know smart planning can bring higher business results. We are constantly working on being better at helping our customers plan ahead. One example can be our “Elite stock” program in Colombia, aimed at the mums growers. We sit together with the grower and have a yearly plan. When doing it together in advance, we can make sure that he will have the best material, on time. Still, we have much more to do in this area, and we are constantly working on solutions to enable our customers to have access to real-time, accurate availabilities for example”, says Ori Danziger, Deputy CEO.
From lab to vase
“Being a professional throughout the chain is what makes the difference today between very good breeders. I call it “from lab to vase”. We expect our teams to know and understand the industry in every aspect. From the tissue culture to growing protocols, but not only that. Our marketing team is in touch with the end part of the chain, buyers, wholesalers, across the world. This way, when our management board sits together, we can “connect all dots” and see the full picture of our product- from the lab to vase, then seeing where and what needs to be addressed in order to keep improving”, says Ori Danziger.
Innovation pipeline
“The floriculture industry is always on the look out for new and better as well as novelty products. It is a constant challenge for our R&D, to make sure we bring the relevant, most attractive novelties to the market”, says Moshes.
For more information:
Danziger - "Dan" Flower Farm
T: +972-3-9602525
www.danziger.co.il
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Other news in this sector:
- 2023-05-26 Sion Young Plants to open its doors from June 6 to 16
- 2023-05-26 UK: Chelsea Flower Show garden damaged after Just Stop Oil protest
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- 2023-05-24 Flower industry boosts tourism in SW China's village
- 2023-05-24 Meet David Austin’s new rose star at Chelsea Flower Show
- 2023-05-24 Danziger to present cut flower novelties at FlowerTrials and IFTEX
- 2023-05-23 US: Attendees learn to respond & adapt to economic uncertainty at SAF Phoenix 2023
- 2023-05-23 US (CA): 2024 Fun 'N Sun Floral Convention
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- 2023-05-19 HTA members to take stage at RHS Chelsea 2023
- 2023-05-18 Integrated pest and pollinator management for ornamental plants
- 2023-05-18 US (CO): CSU announces annual Flower Trial Garden’s 2022 winning flowers
- 2023-05-18 IFPA advocates for produce and floral industry innovation at AIM for climate summit
- 2023-05-17 The Netherlands Pavilion and Forum at 25th HortiflorExpo IPM Shanghai 2023
- 2023-05-17 US: Governor Larry Hogan to keynote Impact Washington Legislative Summit
- 2023-05-17 CAN (BC): Heat wave forces early end of tulip festival in North Okanagan
- 2023-05-17 India: Tulip garden Sanasar records over 53,000 visitors