The breeding companies Florensis, Gebr. Vletter & Den Haan and Anthura entered into a strategic collaboration under the name of GenNovation on the initiative of Leon Mur, Managing Director of Centre of Expertise for Plant Compounds. The aim of GenNovation is the development and implementation of new breeding technologies.
By combining knowledge in the area of research and development, the three companies see possibilities to strengthen their individual market positions and to secure the long term continuity. “We notice several interfaces within the breeding activities of our companies”, said Leo Hoogendoorn, CEO of Florensis on behalf of the participants. “The exchange of knowledge and experience leads to a reinforcement of the research programs. Every participant keeps pursuing its own R&D policy and within GenNovation we carry out joint projects. Herewith we have the intention to expand the mutual collaboration the coming years with new initiatives and possibly more participants.”
F.l.t.r. Arie Vletter, Leo Hoogendoorn and Mark van der Knaap
For the realization of the various projects GenNovation will approach biotechnological companies and research institutes in order to bring about collaboration on these subjects. GenNovation will soon seek a program manager that will fulfil these ambitions from Hendrik-Ido-Ambacht, the Netherlands.
For more information:
Florensis
Langeweg 77-85
3342 LD Hendrik-Ido-Ambacht
Netherlands
T: +31 78 623 3200
F: +31 78 610 4411
E: florensis@florensis.com
www.florensis.nl
Gebr. Vletter & Den Haan
Postbus 234
2230 AE Rijnsburg
The Netherlands
T: +31 (0)71 4081471
info@vletterdenhaan.nl
www.vletterdenhaan.com
Anthura
www.anthura.nl
Announcements
Job Offers
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
"Tweeting Growers"
Top 5 -yesterday
- 30% more yield in gerbera thanks to adding Nano fertilizer
- Amazon seeks to convert Great Falls nursery into a greenhouse
- Dispute between horti suppliers ends with no patent infringement
- Black Sheep Flower Farm: Flowers, glamping, and community sanctuary all in one
- Touchstone wins first place in Lily League 2022
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-27 US (SC): Blooming school gardening project flourishing with support from house builder
- 2022-06-23 Chinese market embraces new hydrangea
- 2022-06-23 New greenhouse lighting helps researchers’ urgent need for speed
- 2022-06-23 Budgam farmer’s business blooms as he transitions into floristry
- 2022-06-21 Eco Bank and pollinators
- 2022-06-20 Elevated light intensity compensates for nitrogen deficiency during chrysanthemum growth
- 2022-06-20 New HBA cut hydrangeas Royal Supreme and Royal Highness in production
- 2022-06-15 University of Florida releases 4 new caladium varieties
- 2022-06-14 Nursery enters nine new plants for National Plant Show awards
- 2022-06-13 Flower farmers and florists, the Van Der Meers, open up on how to make a family business
- 2022-06-13 Physiological and biochemical regulations confer drought tolerance in pot marigold
- 2022-06-13 Cryopreservation of ornamental plants and fruit crops
- 2022-06-13 Wyevale Nurseries enters nine new plants for the National Plant Show awards
- 2022-06-10 Genomic insights into the important ornamental and stress resistance traits of Prunus mume
- 2022-06-10 300 varieties of annuals and perennials on Artemis flower farm
- 2022-06-10 New Impatiens varieties became a focus for breeders
- 2022-06-10 "A true nude rose is finally here"
- 2022-06-09 Plants with natural resistances and environmentally sustainable on the showcase
- 2022-06-08 National coordinators meet in Sweden to discuss plant genetic resources
- 2022-06-07 Recommendations for indoor seedling production
