Japan annually imports approximately 100 million lily bulbs from the Netherlands. For the Dutch flower bulb sector, Japan is one of the most important export markets. For Japan, the Netherlands is an important business partner, as some 80% of bulbs sold in Japan come from the Netherlands.
Lily Promotion Japan (LPJ) launched a 5 year campaign to boost the sales of Dutch lily bulbs/cut flowers, which will end in 2017. In 2018, LPJ will launch a new campaign the “Lily Ambassadors Project” where all stakeholders of the lily segment, from Dutch Bulb exporters, Japanese bulb growers, auctions, wholesalers and distributors and to retail outlets, will be involved to disseminate the appeal of Dutch lily bulbs, by using social media.
Lily Ambassadors will be appointed following the recommendation of LPJ and will be acknowledged by H.E. Mr. Aart Jacobi, Ambassador of the Kingdom of the Netherlands to Japan. Dr. Evert Jan Krajenbrink will confer the certificates to some 50 Lily Ambassadors, during the unveiling ceremony at the Residence of the Netherlands Ambassador, followed by a buffet-luncheon.
Source: Agroberichten Buitenland
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-02 Over 200 visitors welcomed during Open House Interplant Roses
- 2023-06-02 UK: ‘Heroines of Horticulture’ lauded at Chelsea show
- 2023-06-02 UK: Exbury Gardens to display RHS Chelsea Flower Show award-winning garden
- 2023-06-02 US: Flowers for all 300,000 graves at Arlington National Cemetery
- 2023-06-01 40th International Plant Fair from January 23 to 26, 2024 at Messe Essen
- 2023-06-01 Fresh Impact Tours 2023 brings IFPA to members backyards
- 2023-05-31 "Vietnam has a huge potential to promote Gerbera"
- 2023-05-31 UK: HTA shines a spotlight on member and advocacy success at RHS Chelsea Flower Show 2023
- 2023-05-31 Syngenta Flowers wins award for show garden at Shanghai International Flowers Show 2023
- 2023-05-31 UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
- 2023-05-30 “It is wonderful to see our plans coming together on the nursery”
- 2023-05-30 International honor for the Kortrijk Rose Garden: visit from the World Federation of Rose Societies (WFRS)
- 2023-05-30 UK: Glee visitors invited to GCA’s stand at the show
- 2023-05-30 Lily League is the voice of the Dutch Lily Days
- 2023-05-30 South Korea: Indoor flower show to open in Daegu
- 2023-05-26 Sion Young Plants to open its doors from June 6 to 16
- 2023-05-26 UK: Chelsea Flower Show garden damaged after Just Stop Oil protest
- 2023-05-26 Bangladesh: 20 officials to learn flower farming
- 2023-05-25 Still possible to join the Netherlands pavilion at Expo AgroAlimentaria Guanajuato, Mexico
- 2023-05-24 Flower industry boosts tourism in SW China's village
