
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
- Dümmen Orange shows full portfolio at FlowerTrials
- Entries for the Aiph International Grower of the Year Award to close on June 30
- Chrysanthemums can be grown with less electricity and less heat
- NL: Orchid Inspiration Days around the corner
- New sprayable feed enhances the establishment of beneficial insects
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
"Roselily shifting into high gear"
Great expectations
Over 25 Roselily varieties have been developed, which will be introduced to the trade one by one over the next few years. Moerman has no doubt that every single Roselily will be a hit when the time is right. “The shape is its best feature. Before Roselily came on the market, double lilies didn’t exist. Leaving out the pollen has also taken away the biggest obstacle for using lilies. These qualities have paved the way for a successful future. It’s a stunning flower for bouquets and floral designers just love working with them. Only a few stems is enough to make a statement piece.”
Roselily was recently nominated for De Glazen Tulip, the highest award in the industry for novelties. At the time of the interview, the results were still unknown. “Whatever the outcome, it is a great opportunity to let a broad audience know about Roselily. We will also be present at the Trade Fair with a show-stopping stand designed by floral designer Dorien van den Berg.” To further promote the product, the company is starting a campaign soon. “Throughout lily month November and in collaboration with Heemskerk, we will be supplying Roselily stems to 1500 florists across 31 countries. In addition to the promotional flowers, they will also receive extra information about the product. We hope to excite even more people about this phenomenal flower.”
Limits
Moerman currently doesn’t know the maximum capacity of the trade for Roselily. “It has been proven by many other flowers that double varieties often outgrow the demand for their single counterparts. In regards to lilies, this information can be very interesting for future reference.”
Source: Premium Varieties
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