For Florismart's Behind the Scenes Christmas special they paid a visit to VIP Roses. They met up with Marc Sassen, one of the three brothers who own VIP roses, in their box at the Aalsmeer Auction. It doesn’t take a genius to guess what they grow, because roses were, quite literally everywhere. In the summer months, they grow beautiful garden roses in their greenhouses in the Netherlands. But in winter their focus shifts to the other part of the business: they glitter, wax and dip roses. Because the demand for their product is so high, they cannot grow all the roses themselves.
It all started fifteen years ago when they were growing Dolce Vita roses (two-toned roses with a white head and pink centre). They failed to get the centre to ‘pink-up’, which is the Dolce Vita trade mark. This meant that they now had B-quality roses. This failed crop gave the brothers an idea. Why not add a bit of colour? That is when they started experimenting with colour treatments to see what effect this would give. At first, in a little shack behind the farmhouse. They quickly realised there was a market for it, and expanded their sparkling business. Their special roses have grown to become more and more popular ever since.
They always work with different themes, such as Christmas, Valentine’s, Easter and Halloween for example. Every theme has a different mix: VIP Roses have a special Choco topping Christmas mix, but also have a Choco topping for Halloween and a special ‘Love mix’. Glitter, chocolate, wax and frost, they do it all. While walking about the warehouse, the Florismart team were especially taken aback by the frosted roses and felt they were very suitable for Christmas.
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"Tweeting Growers"
Top 5 - yesterday
- “With our placement in Türkiye, we have easy access to the rest of the world”
- Dutch growers lose faith
- Australia: Ball Mother-stock House meets growing demands
- "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- "New substrate fiber fits into the future of cultivation"
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
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Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace
