Bloomon expands to France

Bloomon, online bouquet delivery service and lifestyle brand, has just expanded its business in Europe. After launching in Belgium, Germany, United Kingdom and Denmark, bloomon now delivers fresh bouquets and related products to customers all over France. Bloomon will continue the European expansion soon.

After a successful pilot phase in multiple French cities, bloomon has officially entered the French market. The French consumer is already familiar with Dutch flowers: Over 50% of cut flowers sold in France (with a total retail market: €2.8 billion) arrives from The Netherlands. Ordering flowers online, however, is new to the market. Only 2% of total flower purchases are digital. Traditional florists are still popular, with mostly (92%) stock via wholesale or other intermediaries. Bloomon has greatly shortened this supply chain, opting to work directly with local growers to cut out the middleman. This means bloomon’s customers gain an average of five to eight days of additional bouquet freshness compared to shops or supermarkets.

Read more at EU-Startups (Thomas Ohr)