Floralife Campaign Launches in Europe

"You Can Cut Time…Instead of Flowers”"

Floralife, a division of Smithers-Oasis Company, is launching a campaign in Europe to highlight the effectiveness of its Express technology for storage and transportation. The campaign centers around the video, “You Can Cut Time…Instead of Flowers.”

The campaign highlights the effectiveness of innovative Express technology for storage and transportation. “Time is a precious commodity, and any solution we can provide our customers to help them save time to benefit their business, is something we strive for,” said Marco Marques, managing director, Europe, Floralife. “Our Floralife Express technology effectively does just this, by allowing our customers to cut time instead of flowers.”

Reacting to customer input, Floralife developed the Express technology that allows fresh-cut flowers to be fed and fully hydrated without ever having to recut the stems. Giving the farms the ability to sell the length they harvest and bouquet makers, wholesalers and retailers to sell the length they buy means that there is a reduction of labor cost and waste at every link in the supply chain. This cuts time without compromising quality or customer satisfaction.

Appropriate for use with all flower types, Floralife Express technology is available in a range of sizes and applications suitable for all levels of the floral industry from farms to end consumer.

The Floralife brand includes a complete line of premium and innovative products for postharvest flower care and handling. Floralife Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

Click here for additional information and a free sample of Floralife Express products, or contact Sharon Mikulinski at smikulinski@smithersoasis.com or +32 473 72 05 28.

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