Kenya: Export Promotion Council recommends more investment in Ghana
In a Market Survey & Product Research in Ghana report, validated recently, the EPC noted that there were incentives in setting up companies in Ghana to produce goods locally for the Ghanaian consumer. “Being present locally also ensures that people identify with the product as coming from Ghana and this drives more loyalty”, it stated.
The market survey and product research report also underscored a growing increase in trade between Ghana and Kenya, and acknowledged the role played by the annual Kenya Trade Expo in Ghana, organized by Intra-Africa Connect. Notwithstanding the progress made in trade between Ghana and Kenya, the research findings showed that trade between the two countries was relatively low, attributing this to lack of awareness of what exist in both countries. It therefore recommended more participation of businesses from both countries in trade fairs and related events.
The survey listed powdered milk, tea, mangoes, fresh flowers, malt, and cigarettes as Kenyan products with highest potential in Ghana. It then mentioned setting up of tourism teaching institution and technology transfer on dairy farming as potential investment for Kenyans in Ghana.
Read more at Modern Ghana (Daniel Abugah)