Just off Highway 44 on a street named Jolly Lane in Rapid City, there's a classic sign, representing not only a greenhouse, but a family and the fulfillment of the American Dream.
Inside, there's a literal flowering feast for the eyes of gardeners. There are rows and rows of plants, in a place that has been decades in the making.
Dean and Norma Sime, both now 81 years old, and their five kids have run this place for nearly half a century.
But Dean actually started in the auto body business.
"And I went home one day and told Norma, I said, 'I'm not gonna be doing this when I'm 60 years old. I don't care if I gotta sell pencils on the street corner, but I don't want to be breathing paint and dust and this kinda stuff and laying under cars," said Dean.
It was 1969, when the unplanned seed was planted. Dean's boss at the car shop bought some land in Rapid City that included a greenhouse. The couple decided to rent the place and grow tomatoes.