Business is blooming: Every year Kötterheinrich Hortensienkulturen opens its doors for visitors to visit the large show of hydrangea varieties in its greenhouses in Lengerich. The company has evolved from a pure potted plant firm into a specialist hydrangea grower.
by Katharina Adams
The hydrangea grower: open-door day and show of a large variety of hydrangeas
“We also invite our customers to our open-door days in order to gauge their responses to new varieties” explains owner Thomas Becker. “We want to know which colours and shapes are well received so that we can then produce these varieties in larger amounts.” This large-scale show takes place every February.The Lengerich-based company Kötterheinrich has specialised in the cultivation of hydrangeas for around 18 years. Photo: Kötterheinrich
Customers have the opportunity to place orders for specific quantities at the show, thus ensuring that their desired varieties are not sold out the following year, says Becker. Because naturally it’s impossible to completely accurately estimate future demand, he continues, even if a certain quantity of all varieties is always produced for stock. Which varieties are actually popular with customers only then becomes apparent over the course of the season, with trends that also provide pointers for the next year. “But in April propagation comes to an end and from then onwards we can only deliver from stocks”, says Becker.
As well as macrophyllas Kötterheinrich now also cultivates paniculata hybrids. According to Becker, the distinguishing feature of the varieties is that there is a bloom on each shoot even of young plants.
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