August 9-17, Shanghai

Ecuador flowers, expressing love on Chinese Valentine’s Day

The event “Ecuador Flowers, expressing love on Chinese Valentine’s Day” will be held between the 9th and 17th of August this year. It is an online and offline flower promotion event, aiming to increase the awareness of Chinese Consumers about why Ecuadorian flowers are unique and support all the companies in the whole-chain (exporters, cargo companies, importers, supermarkets, florists and online shops) for working together in identifying actual challenges (e.g. the logistic cold chain issue) and to continue increasing Ecuador’s exports to China.

For the organization of the event ProEcuador, the Commercial Office of Ecuador and The Consulate General of Ecuador in Shanghai has cooperated with Ecuadorian flower growers, ExpoFlores (Flower Association), Ecuadorian Business Association in China (EBAS), Chinese importers, FlowerPlus, city’super, SpringFlorist, and other sponsors such as R&D Strategy, Mimame, Valdani and Logistic Alliance.

The Ecuadorian flower import to China is growing year by year. The mainly sold types are roses, which in the last year was surpassed by gypsophila. Also preserved flowers have an important share of the market. It is interesting to mention that in 2017 Ecuador has become China’s top supplier of fresh cut flowers (Hscode 0603) by value, according to Chinese Customs Data.

Why Ecuadorian flowers are unique
The special characteristics of Ecuadorian flowers make them unique in the world, and to be considered premium quality products. The flowers of Ecuador are produced in the plains of the Andes, in equatorial area, where the flowers are exposed to perpendicular sunlight. The production over 2,000 meters above sea level allows longer life cycle, apart from also contributing to the stronger sunlight. That makes possible that the Ecuadorian flowers grow large, with strong colors, and long, robust stems - more than in other areas of the planet. The head can have 6 cm, and stems can go up to one and a half meters. The country doesn’t have weather seasons, and the Andes is called to enjoy of the "eternal spring", making it possible to produce flowers during the entire year.

The production techniques are very advanced with high technology. FlorEcuador also determined strict standards for the certification of flower production, which takes the respect for the environment and for the human being as crucial requirement - no heavy chemicals used, healthy and safe labour environment, help education of children etc.

Guinness record
Ecuador recently broke the Guinness record for the largest floral arrangement in the world, 546,364 fresh roses replicated the main pyramid of the ruins of Cochasquí, located on the equatorial line. More than 180 country flower farms participated in the project. This success could show the beauty of the Ecuadorian rose, but also the dedication and commitment of the Ecuadorians.

The logo of Flor Ecuador is an infinite, this means the infinite possibilities that the Ecuadorian floriculture gives to the workers and consumers. In addition it also carries the emotional sense that a flower can generate among stories, that is, creates connections.

The sectorial brand is an umbrella brand that implies Flor Ecuador Certified and Expo Flor Ecuador (fair in Ecuador). This year the first edition of the Expo Flor Ecuador 2018 will be launched.

On the other hand, as regards Flor Ecuador Certified, this is a certification that validates the high standards to guarantee a sustainable product through good social and environmental practices. Therefore, the farms that have in their products, in their boxes the logo of Flor Ecuador Certified, means they have been evaluated and met certain quality standards.

ExpoFlores is an Association founded in 1984, which seeks to represent the Ecuadorian floriculture sector as an organized guild. It also offers services (Logistics and Foreign Trade, Communication-Information-Marketing, Sustainable Development) to meet the needs of its partners in order to generate efficient processes and added value to businesses.

The week of the events start with Flower plus on the 9th of august for the online promotion and then an opening ceremony on the 10th of August with city’super and SpringFlorist for the offline event.

Regarding to the online promotion, we will cooperate with Flower Plus, that they are specialized in online sales and delivery through monthly subscription around most of Chinese cities.

During the week a visit to the company of Adidas and to Zhenge Fund Company will be organized, to offer them roses and gypsophila. Flowers also will be sent to other five cities: Beijing, Wuxi, Guangzhou, Tianjing and Hangzhou.

Regarding the offline event “Ecuador Flowers, expressing LOVE on Chinese Valentine’s Day” will be held in 4 locations of city’super & SpringFlorist in Shanghai from August 10th to August 17th. City’super, a mega lifestyle specialty store, has been dedicated to bring people who enjoy the finer things in life, especially those who are well-off, an extraordinary ‘Super Life’ experience that can only be delivered through the best merchandise, most comfortable environment and most professional services. And founded in 2005, SpringFlorist is a high quality flower service brand. They are devoted to provide happiness to customers through their professional flower design. Ecuadorian flowers are not regularly sold in supermarkets - one of the campaign’s goals aims exactly to change this situation.

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