In 2002, Zimbabwe exported cut flowers worth $60 million, according to ZimTrade, making it the second largest exporter after Kenya.
However, production drastically fell as new farmers who benefited under the land reform programme, which started in 2000 lacked expertise to cultivate the high value export commodity.
Agriculture, Lands and Rural Resettlement Deputy Minister Davis Marapira, said Zimbabwe was looking at boosting cut flower production and potentially generate $200 million by 2023.