This spring ABZ Seeds introduced the new strawberry Summer Breeze Rose and from day 1 it received a lot of attention. The reason is that the plant combines decorative qualities with an excellent flavor. "The consumer can therefore enjoy it twice," says Gé Bentvelsen, director ABZ Seeds. "In addition, it is a double-flowered variety and the flowers, which are twisted away from small roses, remain for a very long time."
Gé Bentvelsen in the test greenhouse
The Summer Breeze Rose with almost red flowers was introduced at the Flower Trials in Europe. A month earlier, ABZ presented the plant on the other side of the pond at the California Spring Trials. The variety was then nominated for the Fleurostar Award 2018. Although he didn't win, Gé sees the nomination itself as a great compliment.
First in a series
ABZ is already enjoying attention from all corners of the world, including countries like Japan, Australia and America. This interest is probably also based on the promise to give the plant a few siblings. "We are working hard on a Summer Breeze Rose in white and light pink. We want to introduce this next year and then we'll have a real series."
Following the growth
In the Netherlands, greenhouse strawberry cultivation has grown rapidly lately. After tomato, pepper and cucumber it is now the fourth crop under glass with more than 350 hectares. ABZ Seeds offers different varieties for traditional cultivation, but with the Summer Breeze and other varieties also has a number of trump cards for the plant market. This segment, where the consumer can pick tasty strawberries from their own windowsill, is on the rise as well.
The Summer Breeze Rose is a nice temporary crown for the company, which this year has its 25th anniversary. At the FlowerTrials, this joyous fact was already celebrated by the distribution of strawberry ice cream and 'Feel the Summer Breeze' caps.
For more information: ABZ Seeds
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