Support in every state, and as many cities as possible within each state, is critical to the success of Petal It Forward from a public relations standpoint, said the Society of American Florists Vice President of Marketing Jennifer Sparks.
“The more florists we have participating on October 24, the better chance of national news coverage and social media posts promoting flower power,” she explained. “We need to know where local events are happening so we can tell the media, and so you can tell your local media that you are part of an effort happening nationwide.”