Van Wilgen’s Garden Center, North Branford, CT

US: Proven Winners 'Store Within A Store'

This past year Proven Winners has been working very closely with several garden centers to help them create a space in which they can feature Proven Winners plants. Either they had an empty area they wanted to put to use, or they felt some plants were getting lost ‘in the crowd’, so Proven Winners have studied their situations in order to help them create unique settings that they call a ‘Store Within A Store’.

One story Proven Winner wants to share started 4 years ago at Van Wilgen’s. "The success they experienced with Limelight hydrangea caused them to start to think about adding additional Proven Winners plants to their retail space. Customized arbors and signage has led to an impressive sales increase year after year." Hear the details from Ryan Van Wilgen, Vice President and fourth-generation family member in this video.


The pictures below illustrate the improvements made to the area they devoted to their Store Within A Store.


For more information
Proven Winners
Jessica DeGraaf
Meghan Owens



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