To Green Circle Growers, many of these criteria sound familiar. All team members at Green Circle Growers are familiar with the company's five core values: Diligence, respect, integrity, innovation, and customer focus. And their commitment to these values resulted in the greenhouse being awarded this coveted honor.
Green Circle Growers has developed a close relationship with the Texas grocery chain including research and knowledge into H-E-B's regional position and audience.
This year's Floral Show showcased the debut of H-E-B's new brand Max & Miles™, a plant lifestyle brand developed in conjunction with the Sales and Marketing teams at Green Circle Growers. The inspiration behind the Max & Miles brand is based on the idea that plants have personalities. If you're a "Max," you're more bold, vibrant, and love to make a statement. A "Miles" is more subdued, flexible, and thoughtful. The Max collection includes tropical plants like Phalaenopsis Orchids, Bromeliads, Money Trees, Bonsais, and Anthuriums, and the Miles collection features a variety of foliage and succulents.
Developing a specialized brand to grow H-E-B's floral offerings is just one of the many ways Green Circle Growers has dedicated itself to being a valuable partner to its retailers. Green Circle Growers works with retailers of all sizes, from small local businesses to national store brands across the United States and Canada. Green Circle Growers' Sales and Marketing teams offer retailers a robust portfolio of goods and resources to provide a positive experience and empower the consumer to make confident purchases.