UK: Florismart and Floral Frog will enter into partnership

Florismart and Floral Frog will be entering into a partnership. Steve France, CEO of Florismart, comments: "At Florismart we have always been passionate about creating a support system for professional florists that will help you in every aspect of your business. Florismart was built by florists for florists, to help florists survive in this modern world of online shopping, supermarkets, online gifting companies, increasing rates, new tax rules, heatwaves and disappearing wholesalers. Margins are getting thinner and the job gets more isolated. The vision behind Florismart was to turn this all on its head and make being a florist less stressful and fun and to create a community with the tools to help you run your business easier and more profitably."

The marketplace, communities and management software
"The first tool we had to build was the marketplace, connecting suppliers and florists together. This was a mammoth technological task, but we achieved it! The second was to build local and national communities of florist groups and business clubs, sharing knowledge amongst you all, and we have done this with great success. And the third tool was to build management software to make running your business easier.

"A Florist Management System [FMS] is essential to running your business and making profits. It calculates your VAT returns, manages your gross profit, organises delivery runs, confirms deliveries and manages your customers, products, and a lot more too. This gives you peace of mind and seriously destresses you and enables you to do what you are great at: creativity with flowers."
Floral Frog – meeting of minds
"When we started Florismart 3 years ago there was no software on the market that was in the cloud, available on all devices and easy to use. There were a few systems, but they were clunky and not fast enough for a modern florist’s needs. Our plan was to build something great, but earlier this year we met Wayne and Kim, a developer and a florist. They released Floral Frog at the beginning of this year, and it is everything we imagined. So we decided to join forces and work together in partnership for the greater good of the independent florist. And what is exciting about Kim and Wayne, is that not only are they lovely people, but they listen, learn and improve, and have the same drive as the Florismart team – so together we will be making your lives much simpler and easier."
What does this mean?
"Essentially you will see Florismart promoting Floral Frog on our webshop, in our marketing (news)letters, in our Facebook groups. Our Customer Service team will be the back up support for the phones. If you are already a Floral Frog customer, then Kim will remain your support person. But Florismart’s Customer Service team will be trained and be able to support customers at busy times. Our Ambassadors have also received training on the Floral Frog system to be able to answer your questions. Lastly, you will see us together at Trade Shows, explaining why management software is an essential part of being a modern florist."

Source: Florismart

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