FreshPlaza launches French edition

For our French-speaking readers, Uitgeverij Boekhout launches In this brand-new edition, the editors will keep readers up to date about the fruit and vegetable news from the French-speaking fresh produce branch with coverage and market reports about French fresh produce companies. Naturally, additional attention will be paid to typically French products like the Charentais melon, the Paris mushroom and the Breton cauliflower.

Overview of the French sector
About 80,000 companies are active in the French fruit and vegetable sector. Every year, these combined are good for 6.3 million tonnes of products and 653,000 jobs, 455,000 of which are seasonal.

A remarkable feature of the French market is that consumers are very willing to pay more for higher quality products. The French are also buying organic products more and more, so that these products have a chronic shortage. Just like many other places in Europe, the unrelenting heat has had a major impact on the market. A lot of growers are dealing with early-ripening harvests and quality problems.

The products most consumed in France are apples, bananas, tomatoes and carrots. Citrus, stone fruit, melons and chicory also do well.

Do you have any news for the French market? Please feel free to contact us. The best advertising spaces are still available!

You can sign up for the French newsletter via this e-mail.

Uitgeverij Boekhout started with in 1997. In 2005, the English edition, followed. There’s now an Italian (2007), Spanish(2007), German (2015), Chinese (2016) and French (2018) edition. In total, we send more than 180,000 newsletters to these seven editions every day.

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