Beginning October 23rd online flower delivery experience Floom will launch its same day service in Los Angeles, following on from NYC earlier this year, and with more cities to follow.
Founded in London in 2016 by Paris-born and Bali-raised former fashion creative Lana Elie, Floom is the go-to for flower source for style arbiters such as Conde Nast, Glossier and L'Oréal, celebrities including Calvin Harris, Kate Moss, Shia LaBeouf, and The XX, and has been featured in Harper’s Bazaar, i-D Magazine and Wallpaper. “Floom is the product of my life-long love of flowers and the frustration that the floral industry didn’t have a beautifully curated, easy to use service that brought together all the amazing florists operating under the radar of most people," says Elie.
Striving to be a platform where shoppers can find a stylish selection of speedily available bouquets, Floom gives florists the tools to connect to a discerning online community. Florists receive a backend management tool, and customers receive more options, in more areas, from carefully vetted florists, with the ultimate convenience of a seamless check-out and fresh, uniquely designed bouquets delivered stat whether it’s Mother’s Day, Valentine’s Day or Hump Day.
Floom is now working with the most sought-after, independent, green fingered artisans in Los Angeles including Eric Buterbaugh, Fiore Designs and Juicy Leaf to name a few.