US: Industry members surprise consumers with 'Petal It Forward' flowers

For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — Oct. 24 was the day to revel in the power of flowers and to experience just how good it feels to give and receive floral gifts.

The Society of American Florists' 2018 Petal It Forward officially kicked off early on October 24 for industry members in 410 cities in every state plus Washington, D.C., and Colombia hosting 457 local events.

Key to many events? Strong partnerships among industry companies, beginning at the grower and wholesaler level. Read more >>

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