Selecta One won the Taspo Award 2018 for their Pink Kisses campaign in the category “best offer for the next generation”.
On Friday, 26 October 2018, the Taspo Awards ceremony took place in Berlin. Richard Petri (Director Marketing and Product management) and Marrin Twisselmann (from the marketing agency for the Pink Kisses campaign) received the award onstage.
In 2017, Selecta One took a new approach with their Pink Kisses sales strategy. Instead of focusing purely on B2B marketing aimed at gardeners and resellers, they directly targeted end consumers for the first time, with their nationwide "Pink Kisses as beautiful as our friendship" campaign. By specifically appealing to young women aged between 18 and 35 via social media, prominent influencers, publications in target audience-specific online and printed media and events, they were able to successfully position the mini carnations within the target group as the ideal small gift for best friends.
This was worth it for the Taspo Awards jury (35 well-known personalities of the horticultural industry in Germany) to award Selecta One with the prize this year.
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