With greenlife actively being embraced in the move towards cooling our cities and with increased recognition of the health benefits of plants and gardens, understanding the pathways of supply for greenlife in Australia is a priority for Nursery & Garden Industry Australia (NGIA).
NGIA together to Down to Earth Research (DTER) and ACIL Allen Consulting (AAC) are embarking on a new round of research to capture a deeper understanding of the biggest greenlife supply channel - retail.
Researcher DTER will be facilitating a random sample survey of greenlife retailers to capture some important questions around greenlife purchases and customer profiles.
The confidentiality of individual business data is vital to the collection. All data collected in the survey will be de-identified and aggregated to provide an accurate overview of greenlife in the retail industry. Further, access to raw data is restricted to DTER and AAC only for the purpose of analysis only.
Businesses contacted to participate in the survey are encouraged to support the research which will help strengthen the case for urban greening and help drive support for Plant Life Balance. Retailers who participate will also support much needed insights into greenlife distribution and supply.
The survey period will commence at the end of October and run until the end of November and findings from the research will be released early in 2019.
The research project is funded by Hort Innovation using the nursery research and development levy and contributions from the Australian Government, and has now been extended for three years.