Dutch kalanchoe growers go forward under one name

Growing delight is a core value and cornerstone for the Solis Plant and De Veranda nurseries. The massive developments in the Kalanchoë market led the two businesses to join forces over a year ago, and they have developed a close collaboration. The two flowering pot plant specialists are announcing big news at the Royal FloraHolland Trade Fair. It marks a new start for Solis Plant and De Veranda, who are moving forward together under one name and an appropriate branding. Meet Vilosa, growing delight. Trade fair visitors are invited to visit stand E.2 to take a look at the brand-new identity.

Vilosa - Kalanchoë with a clear vision
Vilosa is defined by the modern but artisan cultivation of Kalanchoë and seasonal products such as Celosia in many colours, shapes and varieties. Reliability, authenticity, commitment, flexibility, transparency and innovation are the cornerstones of the business.

Broad range
Kalanchoë and seasonal products are produced at three locations in the Netherlands in ’s-Gravenzande, Honselersdijk and Monster. The range will continue to include products such as Kalanchoë Calanday, Calandiva, Grandiva and Rosalina alongside the specialties Dorothy, Magic Bells and Lucky Bells. Vilosa’s collection will also retain the brands Le Chic VIP (Blooming Jewels) and Le Bloom.

Vilosa's new identity is on display at the Royal FloraHolland Trade Fair at stand E.2 alongside the familiar products from its range.

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