The European Union has funded WWF Kenya Sh168.3 million to support horticulture farmers in Naivasha access ready markets and reduce post-harvest losses.
William Ojwang, the program manager at WWF-Kenya in charge of the Africa Rift Lakes, said through the Green Horticulture at Lake Naivasha project, farmers will sign contracts with hotels within the area.
Ojwang said the four-year project notes the need for green business development in Kenya, and will help reduce post-harvest losses and attract youth to agriculture.
He said Lake Naivasha, which is the project area, is the hub of Kenya’s cut flower industry. The area produces 70 per cent of the country’s floriculture production, a sector that overall contributes nearly 1.3 per cent of the country's GDP and a lifeline to the local communities.