The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generated 90 million consumer impressions and counting, including high-profile placement in national publications and on highly trafficked websites and social media pages.
Among the biggest hits? An upbeat one-minute video compilation of the day, created by the team at USA Today’s Humankind Facebook channel from video footage provided to SAF by local member participants. The video, titled “Unexpected gifts bring strangers joy” had more than 400,000 views at press time.
In addition to the Facebook page, USA Today ran a companion article that generated more than 26 million impressions. Florida Today and The Tennessean are among the news outlets also sharing the article and video.
Petal It Forward also ranked #17 in bestlifeonline.com’s list of The 30 Most Heartfelt Random Acts of Kindness in 2018, reaching an audience of 572,000.
MSN also picked up the story to give it added exposure through its audience of 333,000, and it is expected to generate even more pick ups.
“SAF’s nationwide public relations efforts to enhance members’ local efforts is paying off big for the industry,” said Jennifer Sparks, the Society of American Florists’ vice president of marketing. “The media’s interest in this coast-to-coast random-act-of-kindness initiative is reflective of what the country needs right now amidst news of tragic events and uncertainties.”