In recent years, the flower consumption in China has risen so fast that domestic supply has been unable to match the demand. The increasing consumption gives rise to the sales of imported flowers. Kenyan flowers have become the new favorite for suppliers and consumers and this is visible at the China International Import Expo, where flowers become an important exhibit and decoration in the Kenya Pavilion.
by Flower Expo China Committe
Fourth largest fresh cut flower exporter
The geographical advantage of Lake Naivasha in Kenya is suitable for rose growth. In Kenya, the flower industry has become an important pillar of the Kenyan economy, after tourism and tea. As the world's fourth largest exporter of fresh cut flowers, Kenya's flower industry mainly serves the European market, and nearly half of it is sold to the world through the Dutch auction market.
New favorite for China’s consumers
In recent years, the flower consumption in China has risen so fast that domestic supply has been unable to match the demand. The increasing consumption gives rise to the sales of high-quality imported flowers. Kenyan flowers, as medium and high-end variety in China, have become the new favorite for suppliers and consumers.
Furthermore, the flower growers in Kenya are fully aware that China is a very promising market. In addition, direct flights from Nairobi to Guangzhou have been opened, and flowers can be delivered to Chinese consumers in about 20 hours, which brings big rewards for flower trade in both countries. From the statistics, Kenya exported more than 330 tons of flowers in 2016, and 1000 tons in 2017. Qi Bo, in charge of the Flower Department at the Jiuye Supply Chain, reveals that they will have in-depth cooperation with Kenya and plan to set up a joint venture company. In 2018, the import volume has access to reach 5 million.
The Kenyan President led a Kenyan delegation to the China International Import Expo and signed a series of documents. What they did has brought more than 40% of Kenya's agricultural products to the world.
In response to national policy and economic demand, Flower Expo China spares no effort to bring in overseas fresh cut flowers and related horticulture, striving for industrial development. More importantly, the organizing committee of Flower Expo China is devoted to connecting home and abroad for 13 years, so that the industry has chance to be developed in all aspects.
The 2019 China International Floriculture & Horticulture Trade Fair (Flower Expo China 2019) will be held during March 17 -19, 2019 in Guangzhou Internatinal Sourcing Centre.
For more information:
Flower Expo China