Jiffy has reorganized its Sales and Marketing structure. To shorten reporting lines, the Marketing department which had the responsibility for Product Management globally and the previous two Sales entities (JPI; Europe Asia Africa Pacific and JPA; the Americas) have been combined into one global Sales and Marketing department with Arjan van der Snoek appointed Chief Sales Officer (CSO).
In the Americas Kent Carrell has been appointed Sales Manager USA/Canada and Guillermo Gonzales has been appointed Sales Manager LATAM. Both Kent and Guillermo will report to the CSO.
Roelof Drost, previous Director of Marketing, has been appointed Chief Relationship and Vision Officer (CRVO) with the task to move the company forward, defining corporate strategies and working plans, steering Jiffy’s course into the future according to Jiffy’s new vision and mission statements.