The demand of succulents has increased significantly over the recent years. “In peak years, it has been growing about 25-30 percent a year. Now it is a bit less, but the demand is still high”, says Wim Braam of Dümmen Orange. However, so far only potted plant sales are benefiting from this growth. Wouldn’t it be nice that it would lift the bouquet sales as well?
Wim Braam of Dümmen Orange at the PMA Fresh Summit 2018 presenting the succulents on a stick.
Long shelf life
Together with its growers, Dümmen Orange will put succulents on a stick on the US market. According to Braam, it will position itself as a high end product. Next to bringing the popularity of the succulents into a bouquet, it has more advantages. “In bouquets, everyone is looking for a long shelf life. This product has a very long shelf life as it will last months. For example, a bouquet with anthuriums and succulents, also called “bouquet of luck”, will lasts up to 30 days. On top of that, no cold chain is needed, which reduces the shipping costs”, says Braam. “By offering this product, we can let the flower industry piggyback on the success of the succulents.”
On the market in Spring
Last month, at the PMA Fresh Summit 2018 in Orlando (FL), USA Dümmen Orange presented the succulent on a stick for the first time. “It caught the eye of many visitors and the reactions were promising.” Braam expects to have the succulent on the stick ready to put on the market in Spring.