Lack of information sharing among the players in the fresh produce value chain has been identified as a key set back in the industry, degrading its potential in the agricultural industry.
From farmers, transporters, cold storage chain providers and exporters, the silence along the chain is said to be a costly scenario with calls for data sharing and information exchange to unlock the industry’s potential that is now gathering pace.
At a recent logistics conference held in Nairobi, the perishable goods dealers agreed to create a seamless information sharing that would ensure their operations are run according to plan and minimise wastage occasioned by poor information flow.
Lufthansa Cargo Global Industry Manager, Agriculture and Fresh, Wouter Boekee said lack of information sharing has been a key logistic headache for the airline in planning for the peak season for various fresh produces whose logistic needs vary.