The hybrid tea blooms are a glorious pinky-red, growing on long stems with glossy dark green foliage.
But what has clinched the Gold Star of the South Pacific annual award for "Ladies Night" is the rose's extreme good health.
Tauranga rose breeder Rob Somerfield's win was announced by New Zealand Rose Society trials committee chairman Trevor Ford on Sunday at the international rose trial grounds at Palmerston North's Victoria Esplanade.
Somerfield said he had done the pollination for the new rose a decade ago, crossing a well-known, "but not as popular as it should be" rose, "Crimson Bouquet", with a seedling.