Pot roses take piece of the pie in holiday celebrations

Decorating the table for Christmas and New Year's is becoming increasingly popular and the pot rose seems to take a piece of the pie, explains Rosa Eskelund of Roses Forever. Over the years, this Danish breeder has seen the demand for flowers indoors growing.

More indoor product
"It is more popular than ever. Some years ago, the roses only were summer or garden products, but over the last years we have seen it becoming a more indoor product and even more and more used for Christmas decoration."

"Scandinavia's style is popular"
Since the introduction of the Infinity line, Rosa Eskelund has seen the demand growing. "It all started in Denmark, Norway, Sweden and Finland but now the Infinity Christmas roses is also grown and sold in The Netherlands and United Kingdom. Scandinavia's style is popular." 

Low environmental impact
"The big, decorative and long-lasting flowers are some characteristics that are well appreciated and makes it such a well-demanded product." On top of that, it is not a 'throw away decoration'. "In spring, the roses can be planted outdoors in bigger pots where they will re-flower. And re-using products are better for the environment."

Another habit of the plant that makes it a more environmentally friendly product is the product time, which is only 10 weeks. "This means that every rose has a low environmental impact."

Red and white
Red and white are the most important Christmas colors. The beginning of 2018, Roses Forever introduced a new red variety 'King of Infinity' and Eskelund has seen a high demand for this variety. " It is difficult to tell if the overall increase in demand is the result of this new red variety,  but surely people like red flowers for Christmas." 

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
Email: re@rosa.dk


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