Dümmen Orange launches Basewell and GreenGuard Poinsettias at IPM 2019

Dümmen Orange presents its entire assortment and latest developments at IPM 2019 in Essen, Germany including the launch of Basewell and GreenGuard Poinsettias for the European market.

Dümmen Orange is omnipresent at IPM 2019 by as much as three booths:

  1. Dümmen Orange presents its entire assortment on one booth in Hall 2, including the latest innovative and sustainable developments.
  2. Dümmen Orange displays 12 square meters of its ready to sell roses on the booth of Royal FloraHolland in Hall 1 (nr. 10).
  3. Dümmen Orange shows seven retail concepts in total, with highlights such as Calandiva and I´CONIA, in the Discovery Center in Hall 8A.

What’s new – Innovation & Sustainability

Basewell
In the Innovation Kitchen at the booth in Hall 2, visitors can experience the breeding company's innovative and sustainable ways of working. A lot is going on in the kitchen, Dümmen Orange officially presents Basewell for the European market with trial packages for pelargoniums. Basewell is a new product form produced at off-shore farms that combines the benefits of unrooted cuttings and rooted cuttings. It is more mature than an unrooted cutting, with visible root development making it possible to plant directly into a finished container. Basewell is fast and efficient to transplant with no losses. The rooted cuttings respond quick after transplant and grow uniformly. Basewell allows growers to significantly reduce labour and reduce propagation greenhouse space. Basewell allows growers to adhere much closer to their planned schedules by further eliminating the variables in the propagation processes and delays in liner to production transport processes.

GreenGuard Poinsettias
In another part of this booth, Dümmen Orange presents its new sustainably grown poinsettias, the latest result of the GreenGuard protocol (‘Minimal Chemicals, Maximum Quality’). With an eye for innovation and sustainability, Dümmen Orange is developing a future in which the level of chemical pesticides on cuttings is reduced significantly to protect people and the environment. In addition, this program allows them to fulfill customer requests as the demand increases for sustainable products grown with fewer chemical pesticides. The clear path to meet these production demands is to follow the principles of Integrated Pest Management. More products will follow soon.

Read more about Dümmen Orange's presentation at the IPM Essen here.


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