"Stop and smell the roses"

IPM Essen: Scented garden and scented pot roses take center stage at Roses Forever

When you stroll down the aisles in the new Danish hall at the IPM Essen and you follow your nose, the fragrance will probably lead you to the booth of Roses Forever. This year, their scented garden roses, together with their scented pot roses, take center stage. Visitors can even win a prize by simply voting which variety's fragrance they like the most.

‘Our Last Summer’ in the Plant’n’Relax line.

At booth 6H34 in hall 6, this family owned business will present their brand new and best-sellers in their pot rose and garden rose series. "‘Our Last Summer’, for example is a best-seller, but also new garden roses like ‘Royal Diva’ and 'Ingers Rose', which are both fragrant varieties will be on display", breeder Rosa Eskelund says. Together with her husband Harley and son Anders, she will man the booth in this new 'Danish' hall.

New line of scented pot roses: 'Love Fragrance Forever'

Next to showing their varieties, this year, Roses Forever is also running a competition. "Visitors can vote on the new varieties of the new line of the fragrant pot roses 'Love Fragrance Forever'. They just have to mark the variety of which they like the fragrance the most. Then, the winners will be drawn from those who voted for the rose that received the most points. There will be three winners who will be contacted the week after the IPM Essen by e-mail. They will receive an iconic wooden Kaj Bojesen figure."  

For more information 
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
Email: re@rosa.dk

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