Rose is in the February Flower Agenda 2019

Roses provide colour, scent and beauty indoors in the month when nature is still only hesitantly getting started. This Valentine’s essential is available in many colours and shapes from a spray rose to a solo star. With new varieties being added every year to enhance arrangements and bouquets. 


The rose is a member of the rose family and includes some 300 species in the wild. The number of bred cultivars is estimated at more than 30,000. Roses have been blooming on Earth for a very long time: fossilised remains of wild roses have been found which flowered 40 million years ago. The plant was first used as an ‘ornamental rose’ some 5000 years ago in China. Until the 18th century there were only white and pink roses. Only later were the red and yellow varieties added.   

The choice of over 600 varieties means that the range of roses is large and rapidly developing, with new cultivars added every year. Alongside classic single stem roses and spray roses, there are roses with ‘grass hearts’ where the base of the flower grows through the flower, and roses that resemble peonies. To make themselves stand out, increasing numbers of rose growers offer unusual colours and shapes alongside their classics. 

Inspiration & information
Inspiring images of every flower on the Flower Agenda have been produced in line with the Horticulture Sector Trends 2019 (Groenbranche Trends 2019). These trends are a translation of the latest consumer trends and are specifically aimed at the horticulture sector for use both indoors and outdoors. If you would like to find out more about the Flower Agenda, click here

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