Using rhyming radio ads and a puppet intended to represent Brexit, the Netherlands launched a media blitz Monday to warn firms about the impact of Britain's departure from the EU.
"Make sure Brexit doesn't get in your way," says the payoff to the radio commercial broadcast by the Dutch government at the start of a huge government information campaign.
In Dutch, the word "Brexit" rhymes with the last two words of the jingle, giving it a sing-song feel along the lines of "Don't let Brexit block the exit".
Businesses will need to be creative in the face of Brexit, say the radio ads -- as the prospect of Britain crashing out of the European Union without a deal on March 29 grows by the day.
"It's possible that products will be held up for longer at customs, that British certificates and licences will no longer be valid, and that data transfers will be hit by a new digital frontier," it adds.
"Don't let yourself be taken by surprise," the ad warns, providing a website -- www.brexitloket.nl -- where firms can check for the potential impact on their business.