Teleflora launched its Valentine's Day campaign and new floral bouquet lineup with the company's first-ever animated story "Love Out Loud, A Silent Film." The silent short film explores finding true love and the essential role flowers play in that emotional journey.
Animated in black and white with a vivid splash of color, the 90-second film opens with a young boy offering flowers to a childhood crush, and follows the subsequent moments in his life when he gifts flowers in search of true love. The campaign launches across multiple platforms including YouTube, Hulu, Tubi and Facebook, just in time for Valentine's Day.
"As a brand, we've seen that male participation is on the rise for Valentine's Day, with a considerable increase in male buyers over the past two years during this holiday," said Danielle Mason, senior director of consumer marketing at Teleflora. "This is especially interesting to us as men often claim that they are not fans of Valentine's Day. Are men perhaps 'secret romantics' and more emotional than they let on? Through the experiences of our character Henry, this film delves into those deep emotions that are felt but not always revealed and we hope it inspires viewers to love out loud this Valentine's Day."
The film was made by The Wonderful Company's in-house creative team, Wonderful Agency, led by Chief Creative Officer Darren Moran. "Throughout our lives we fall for so many people, sometimes quickly, sometimes over the years," said Moran. "Flowers and the affection they symbolize are an important part of those courtships. But in the end, we can only hope for one true love to blossom. This is a story about the journey to find that."
"Love Out Loud, A Silent Film" is part of Teleflora's overarching "Love Out Loud" platform, which launched Christmas 2017. Love like you mean it this Valentine's Day with a stunning bouquet that is always made by hand and hand-delivered to your door by a local florist. From lush, dreamy arrangements that will take their breath away to bright blooms that will make anyone feel loved, the new collection offers a special, unforgettable gifting experience the moment Teleflora's flower delivery arrives.
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