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KiwiFlora joins Danziger, Syngenta, Kapiteyn and Unex in this new marketing initiative

ThinkPlants is expanding

ThinkPlants, a new marketing initiative bringing plants to the North American Nursery industry, is expanding. Danziger and Syngenta Flowers North America are announcing the addition of KiwiFlora genetics to the ThinkPlants family of products, joining the previous additions of Kapiteyn and Unex. The partnership combines innovative plant genetics with a cooperative marketing and supply strategy under a unified organziation.

ThinkPlants offers growers a commitment to breeding a diverse mix of improved plant genetics, with a healthy supply chain of URC, bareroot, liners, bulbs and seed. Each ThinkPlants partner brings expertise in plant breeding, horticulture, technical support, supply chain, sales and marketing.

Danziger and Syngenta offer their respective perennial portfolios in the United States and Canada under the ThinkPlants initiative. Kapiteyn of Breezand, the Netherlands, the breeder and supplier of Captain Callas, provides bulbs to the program. Unex USA, a supplier of bareroot perennials and bulbs from Holland, offers bare root perennials and bulbs in North America for ThinkPlants. KiwiFlora, a global plant variety management company out of New Zealand, will add the Dianthus Scent from Heaven series to the ThinkPlants line up.

“ThinkPlants is a creative collaboration, with strong partners offering the highest quality perennials, bulbs and more,” says Joey Wiseman, Head of ThinkPlants. “In addition to providing access to a high-quality supply chain providing premium plant material, we are also focusing on bringing in new genetics for the North American market and providing top-notch customer service. We are committed to making perennial programs easier and more efficient for growers, brokers and retailers.”

To learn more about ThinkPlants visit You can also visit the company at Cultivate ’19, Booth #1525, July 13-16, 2019 at the Greater Columbus Convention Center, Columbus, Ohio, USA.

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