Denmark: Butterfly Garden goes ahead in sustainability without any plastic waste

The first All Natural paper pots and trays will be put on the market commercially soon by Danish campanula grower Butterfly Garden / Gartneriet Tvillingegaarden. Over the last year, they tested these pots in cultivation as well as in sales and they were so satisfied with the reactions that they will put them on the market commercially. "From week 10-26, a part of our campanula production will be supplied in these pots", says Annie Agger, Sales Manager at the company. 


Annie Agger and Annie Nibe of Tvillingegaarden at the IPM Essen 2019.

100 percent natural pot
The 100 percent natural pot is a product of the well-known paper pot supplier Jiffy. The pot consists of 50% paper and 50% peat (growing media), explains Axel Hallum of Floracup. But there is something special about this pot and this is the added wax emulsion which means that it rejects water in the beginning and therefore enables the grower to handle it as a normal pot.  


Axel Hallum presenting the Jiffy pot at the IPM Essen 2019.

100 percent natural tray
The pots are supplied in a tray, which is all natural as well. "The All Natural tray is made from recycled cardboard making the total concept produced in 100% natural materials."


Products of Butterfly Garden in the Jiffy pot and tray. 

Trials with growers
During the development of the pots and trays, Jiffy cooperated with three Danish growers: Butterfly Garden, Trekanten and Fashion Flowers, who also trialed the product. "We noticed that communication with the grower is essential to cooperate during the cultivation. "Especially watering is something the grower should keep a close eye on. In order to keep the pot stable and clean, also in the shelves at the retailer, the plants should not be too wet and standing too dense near each other."


The roots penetrate through the pot wall and therefore the pot should not be removed before planting.

Commercial production
All growers were enthusiastic about the concept and Butterfly Garden even decided to put a part of their production in these pots and trays on the market this year. "During the trial period, we asked some of our customers to offer the concept in their shops and the reactions were very positive. For this reason, we decided to move on with the concept." Says Annie Agger, “So from week 10-26, we will supply the market with this solution and concept. A production without plastic”

Awarded
Lately, Butterfly Garden sustainable initiatives has been awarded. At the AIPH Grower of the Year award, for the first time a sustainability award was handed out and Tvillingegaarden won the silver award. "Tvillingegaarden values the environment and is among industry innovators in securing the sustainable production of pot plants. In their breeding department, the nursery develops strong and healthy plants that demand less resources in production, lower energy use and have a longer shelf life for the end-user. Today Tvillingegaarden uses 90-92% recycled materials for production pots and strives for further sustainability gains." 

For more information:
FloraCup
Axel Hallum
+4540168012
axel@floracup.com
www.floracup.com
 
Jiffy Scandinavia
Alf Andersen
+4554552370 
alf.andersen@jiffygroup.com
www.jiffygroup.com

Butterfly Garden / Gartneriet Tvillingegaarden
Sales manager Annie Agger
Email: aa@50015.dk  
www.50015.dk      

 

 


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