The flower sellers in Romania are getting ready for peak season as the Mărțișor and March 8 celebrations approach. Mărțișor marks the beginning of spring, while March 8 is Women’s Day.
The demand for flowers at this time can go up by as much as ten times, Stirileprotv.ro reported. At the same time, prices can triple by the time the flowers reach the buyers.
For instance, a white chrysanthemum is 60% more expensive at Valentine’s Day than it was a week before, while a red rose sells at prices ranging from RON 8 (EUR 1.7) to RON 25 (EUR 5).
Many of the flowers sold in Romania come from the Netherlands but local growers have a spot on the market as well. A company in Covasna county expanded its business by 25% in the last year and is the main provider of flowers for the do-it-yourself retailers.