Video: The making of 'the ideal flower box'

Optimizing the floral logistics supply chain is the main goal of Holland Flower Alliance. One of its latest initiatives is the creation of the ideal flower box, which resulted in a 15 per cent increase of weight on airline pallets and boxes on the Nairobi to Amsterdam route. Want to see what this looks like? See the video.

This video was created in partnership with Holland Flower Alliance and Amsterdam Logistics.

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