DVFlora, one of the largest floral importers and distributors in the United States, has become the first wholesaler to earn Certified American Grown status. This latest certification of DVFlora by Certified American Grown marks a notable shift from the program’s focus on farm production to now include the floral industry’s supply chain process and related companies.
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“With over half of all domestic production now participating in Certified American Grown, the program is in a great position to bring valuable marketing opportunities to our wholesale partners like DVFlora,” explained Certified American Grown Administrator Kasey Cronquist.
For 60 years, DVFlora has provided wholesale flowers, floral supplies and botanicals to professional retail florists and event designers nationwide. Headquartered in Sewell, New Jersey, the firm offers one of the largest “loose pick” operations in the U.S. DVFlora ships by ground or air from its New Jersey HQ, as well as from offices in Oxnard, California, and Miami, Florida.
DVFlora’s operation and systems allowed the company to meet the certification standards and pass the third-party onsite audit process required to achieve the Certified American Grown status. DVFlora’s identity preservation system has been third-party audited and verified by Where Food Comes From to guarantee customers that DVFlora can accurately segment, track and maintain the brand identity of American Grown flowers and greens from farm to customer delivery.
“DVFlora is the first floral wholesaler in the country that provides their customers with a third-party guarantee that the flowers and greens they are purchasing and marketing as American Grown Certified were grown and assembled in the United States,” explained Cronquist. “No other wholesaler can provide that guarantee today.”
“We’re excited to be teaming up with the Certified American Grown program to bring this value-added benefit to our customers,” shared DVFlora’s Vice President Tim Dewey. “We see the increasing interest and demand for American Grown Flowers and Greens, and now our customers will notice a dedicated online directory to purchase Certified American Grown offerings.”