Hongyue Horticulture Co. Ltd. from Golden Garden, Chang an Haining, Zhejiang province of China and Raymond Evison Clematis, of Guernsey, Channel Islands, Great Britain reached a cooperation agreement (Licence Contract) in January 2019.
Hongyue Horticulture Co.Ltd. is authorized to use the Raymond Evison Clematis brand name exclusively in the online sales of clematis throughout China. It covers Business to Business (wholesale) and Business to Consumer (retail) levels, and Hongyue Flower Co. Ltd. will also sell Raymond Evison branded clematis at its garden centers. In addition, Raymond Evison Clematis will offer from time to time new clematis varieties as exclusive varieties to Hongyue and these varieties will be totally exclusive varieties to Hongyue Horticulture Co. Ltd.. for online and offline sales.
Mr Jiang Deshen, Chairman of The Hongyue Horticulture Co.Ltd, and Raymond Evison OBE, Founder and Chairman of The Guernsey Clematis Nursery Ltd at a meeting held in China in October 2018.
This cooperation means that the Hongyue Horticulture Co. Ltd. will obtain more extensive sales rights of Raymond Evison Clematis and domestic gardening amateurs will have the opportunity to buy more excellent clematis varieties. In addition, this cooperation protects the hard work of breeders' intellectual property rights and reject illegal propagation that promotes the standardisation and order of the domestic clematis market.
Until now, more than 100 clematis varieties have been bred and introduced by Raymond Evison OBE and he has continually won Gold Medals at The Chelsea Flower Show over the years. Furthermore, he was made an Officer of the Order of The British Empire by Her Majesty The Queen in 2000 for Services to Horticulture in Guernsey. He is a Vice President of The Royal Horticulture Society and was awarded its Victoria Medal of Honour in 1995 for Outstanding Services to British Horticulture. Only 63 people can hold this prestigious honour at one time.
There is no doubt The Guernsey Clematis Nursery Ltd and Raymond Evison Clematis which he established are one of the most famous clematis breeding and production nurseries in the world.
The relationship between Raymond Evison OBE and the Hongyue Horticulture Co.Ltd. is an age-old relationship. Hongyue Horticulture Co. Ltd. Started its marketing promotion of Raymond Evison Clematis varieties very early on, and his clematis variety ‘Bijou’ won the Gold Medal at World Garden Show in 2018 which was held by the Hongyue Horticulture Co.Ltd. Mr. Evison was present at this flower show and was deeply impressed. Mr. Evison says: "We are proud and most delighted to have come to this agreement with The Hongyue Horticulture Corporation Ltd that they will represent our company throughout China for Mail Order and Internet Sales of our Branded Clematis. We recognise that Hongyue are a leader in the Horticulture World in China and we look forward to develop this fast growing market with them".
The chairman of the Hongyue Horticulture Co.Ltd. Mr Jiang Deshen looks expectantly towards this cooperation with Raymond Evison Clematis and says: “We are very delighted to reach a strategic cooperation with the best clematis breeding and production nursery in the world and promote the vine, "The Queen of Climbers " which originated in China, together! This cooperation will have more Chinese families experienced the stunning beauty created by clematis growing in small spaces”.
"We believed that the cooperation between these Chinese and British Horticulture enterprises will bring new atmosphere to the domestic horticultural market and further promote the rapid growth of the horticultural market!"
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Raymond Evison Clematis