After the success of last year, the Pelargonium Calliope will be Cultivation Street’s sponsor for the second year running. The British campaign Cultivation Street supports gardening communities and school across the UK. Syngenta Flowers sponsors the campaign by donating 15,000 Calliope plants to give away.
Neil Fishlock, Retail Key Account Manager UK and David Domoney surrounded by the winners of Cultivation Street 2018.
“Last year’s plant giveaway was the biggest the country has ever seen… And this year will be even bigger and better”, says broadcaster David Domoney, who's also Chartered Horticulturalist and founder of Cultivation Street. “This campaign has gone beyond just gardening and is now about the characters and communities who are changing lives across the country. Cultivation Street is a great platform for these groups to share their inspiring stories.”
A large proportion of the plants will be made available to the UK’s national network of Cultivation Street Ambassador Garden Centres, for them to pass on to their local schools and communities. The plants will be divided into packs containing 12 Pelargonium interspecific Calliope plug plants, a grow-your-own guide and a planting calendar. Garden centres can request a pack for every school and community gardening project they work with.
‘They brighten up our gardens’
Marleen van Balkom, Marketing Communications Manager for Calliope Flowers Europe said, “I am very pleased to support Cultivation Street's initiative to strengthen communities with our Calliope geraniums. They bring endless colour to our lives and brighten up our gardens with longer lasting blooms!"
Syngenta Flowers