Rabobank is investing 7.5 million euros in Bloomon, an online flower delivery service. The bank has confidence in the business model, despite the fact that the Dutch company has yet to make a profit this year. The poor performance was expected, according to co-founder Patrick Hurenkamp. "Investors believe in our story, and now we have the confidence of a large bank known in the agri sector," says Patrick in conversation with radio station BNR.
The loan is primarily intended not for further growth, but rather to enable the delivery service to enter into lasting relationships with growers. What would make Bloomon unique is the fact that they establish the product range already one year in advance. This means that Bloomon has concrete control over the assortment for Christmas, for example, and that growers benefit from a relative certainty. Moreover, this would result in up to 40 percent less waste in the chain.