Gerbera: in the April Flower Agenda

The cheerful colours and fresh look make the gerbera a fabulous flower for April. Whether an arrangement requires soft pastels or bright primary colours, gerberas can provide it. With excellent quality, because the constant development of this popular cut flower has removed the need for wires. Gerberas keep looking good for between 10 and 20 days nowadays, and the ease of use - no foliage, smooth stems, very Instagrammable - makes them very popular with millennials and centennials.


Flower to the core
As a cut flower, the gerbera consists of a host of tiny flowers. The outermost ribbon-shaped flowers determine the shape. The gerbera’s heart also consists of small flowers: the tubular flowers. A double flowered gerbera also has (shorter) ribbon flowers in its heart. Those are only visible up close; what most people see is the flower shape that everyone draws as a child: a round heart surrounded by radiant petals.   

Gerbera is an unscented flower which is part of the Asteraceae family. It originates from South Africa, Asia, South America and Tasmania.   

Some 900 million gerberas a year are produced in the Netherlands with 600 different varieties of colour, shape and size. The single and double flowered gerbera with a black or green heart is well-known; fairly new are the flamboyant spider and pom-pom flowered gerberas with attractive tendrils. There are also increasing numbers of bi-coloured and multicoloured varieties.

Inspiration & information
Inspiring images of every flower on the Flower Agenda have been produced in line with the Horticulture Sector Trends 2019 (Groenbranche Trends 2019). These trends are a translation of the latest consumer trends and are specifically aimed at the horticulture sector for use both indoors and outdoors. If you would like to find out more about the Flower Agenda Find, click here.

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