"Cold chain consistency equals floral success"

In recent years, we have witnessed the floral supply and distribution chain growing ever longer. Flowers come from greater distances than ever before to reach the retailer and the consumer. Despite these distances, the overwhelming majority of flowers tend to arrive healthy and vibrant, with plenty of vase life remaining.

What is the formula for success? Well, there are many steps along the way, and proper care and handling at each step is critical. And one of the most important protocols is adherence to the cold chain. From the field to the processing facility, from the farm to the airport, from the airport to customs, from the bouquet operation to retail, floral professionals work to maintain flowers at a consistent cool temperature, ideally between 34 and 38 degrees Fahrenheit (1-3 Celsius). The Floriology Institute followed the flowers along their refrigerated journey.


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